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This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/09564239610113460. When citing the article, please cite: Gaston LeBlanc, Nha Nguyen, (1996), “Cues used by customers evaluating corporate image in service firms: An empirical study in financial institutions”, International Journal of Service Industry Management, Vol. 7 Iss: 2, pp. 44 - 56.

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