Notes that most business messages can be strategically categorized as either good news messages, bad news messages, or persuasive messages and that from perspectives of receivers of business messages, these messages are viewed as being either something they are pleased to hear (good news), something they are not pleased to hear (bad news), or something urging them to perform some action (persuasive). Points out that, since most business messages fall into three general categories, basic approaches have been developed for preparing each of these categories of messages, suggesting these approaches should be followed by business executives so that their messages will be as effective as possible. Presents and discusses these three basic approaches to effective business messages.
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1 March 1996
Review Article|
March 01 1996
The good, the bad, the persuasive: strategies for business messages
Barron Wells;
Barron Wells
Professor of Business Administration, College of Business Administration, at the University of Southwestern Louisiana, Louisiana, USA
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Nelda Spinks
Nelda Spinks
Professor of Business Communication, College of Business Administration, at the University of Southwestern Louisiana, Louisiana, USA
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Publisher: Emerald Publishing
Online ISSN: 1758-6046
Print ISSN: 1356-3289
© MCB UP Limited
1996
Corporate Communications: An International Journal (1996) 1 (3): 22–31.
Citation
Wells B, Spinks N (1996), "The good, the bad, the persuasive: strategies for business messages". Corporate Communications: An International Journal, Vol. 1 No. 3 pp. 22–31, doi: https://doi.org/10.1108/eb059595
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