The purpose of this paper is to develop a new model of communication capital which addresses the current challenges of corporate communications within the framework of intellectual capital research.
Modelling corporate communications from the perspective of intellectual capital research.
Communication capital consists of four component factors: juridical capital, organizational capital, human capital and relational capital. The proposed model supports the closer integration of organizational communications with business operations and strategies.
The paper provides a new approach to managing and analysing corporate communications. The ideas of communication capital are applicable to the management, development and planning of communications not only in business companies, but also other organizations and associations.
