How environmental gain messages affect cause involvement, attitude and behavioural intentions: the moderating effects of CSR scepticism and biospheric values

Katja Anna Stadlthanner is an MBA graduate at the University of Valencia (Spain) and has an MSc in International Entrepreneurship from ESSCA Ecole de Management (France). Her research interests lie in CSR communication and she has participated in research publications as well as international conferences on the role of marketing communications in sustainable consumption. She currently works in the field of Customer Experience Management and Customer Data.

Luisa Andreu is an Associate Professor of Marketing at the University of Valencia. She has published research on consumer emotions, digital marketing, CSR in marketing and tourism marketing. She is member of the “Digital marketing and communications–DIGIMK.COM” at the University of Valencia. She is currently undertaking research on neuromarketing and virtual reality. She has been a visiting scholar at University of Cambridge (UK), Penn State University (US), University Catholique of Louvain (Belgium) and the University of Surrey (UK).

Xavier Font is a Professor of Sustainability Marketing, Director of the Centre for Sustainability and Wellbeing in the Visitor Economy, School of Hospitality and Tourism Management, University of Surrey, UK. Professor II, School of Business and Economics, UiT. The Arctic University of Norway, Tromsø, Norway. He researches and develops methods of sustainable production and consumption. He has published widely about sustainable tourism certification and has consulted on sustainable product development, marketing and communication for several United Nations agencies, the International Finance Corporation, the European Commission, governments and industry. He is currently the Principal Investigator for the University of Surrey for the €23 m Interreg project Experience to develop low season sustainable tourism visitor experiences in the UK and France.

Manuel Alector Ribeiro is a Senior Lecturer in Tourism at the School of Hospitality and Tourism Management, University of Surrey UK; Research Fellow within the School of Tourism and Hospitality, University of Johannesburg, South Africa; and Associate Professor at the Faculty of Economics, University of Algarve, Portugal. His current research draws widely on social impacts assessment, emotional aspects of consumption and consumer experience.

Rafael Currás-Pérez is currently an Associate Professor in the Department of Marketing the University of Valencia. He has a graduate in Business Administration by the Polytechnic University of Valencia, and obtained his Ph.D. in Marketing from the University of Valencia in 2007. His research interests include CSR, ethical and responsible consumption, non-lucrative marketing and corporate communications. His research has appeared, among others, in Journal of Business Ethics, Corporate Social Responsibility and Environmental Management, Journal of Business Research, Journal of Service Management, or Journal of Product and Brand Management.