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Volume 3, Issue 3
1 March 1998
Corporate Communications: An International Journal Cover Image for Volume 3, Issue 3
Review Article| March 01 1998

The Finnish pulp and paper industry: a case study in media as stakeholder Available to Purchase

Tuomo Takala
Tuomo Takala
Associate Professor at the School of Business and Economics, University of Jyvàskylá, Finland.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6046
Print ISSN: 1356-3289
© MCB UP Limited
1998
Corporate Communications: An International Journal (1998) 3 (3): 99–105.
https://doi.org/10.1108/eb046558

Presents and analyses a current discourse surrounding social and environmental responsibility in the Finnish paper industry between 1970–1995. Addresses theoretical modes of social responsibility and related environmental issues. Media as forum for debate and discourse are described and the campaign to protect Finnish wild forestry is discussed. Implications for strategic communication theory and practice are considered.

Keywords:
Corporate communications, Issues management, Paper industry, Social responsibility
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© MCB UP Limited
1998
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