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Volume 5, Issue 2
1 June 2000
Corporate Communications: An International Journal Cover Image for Volume 5, Issue 2
Review Article| June 01 2000

Corporate communication: the American picture Available to Purchase

Michael B. Goodman
Michael B. Goodman
Michael B. Goodman is at Fairleigh Dickinson University, Madison, New Jersey, USA.
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6046
Print ISSN: 1356-3289
© MCB UP Limited
2000
Corporate Communications: An International Journal (2000) 5 (2): 69–74.
https://doi.org/10.1108/13563280010372496

Explores corporate communication as a global business practice and as an academic field of study. Presents the strategic nature of corporate communication, current practices, forces shaping it and its key functions. Discusses the issues of meeting the challenge of the future.

Keywords:
Corporate communications, Corporate culture, Crises, Investor relations
© MCB UP Limited
2000
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