Current trends in corporate communication

Explores trends in corporate communication based on the Corporate Communication Institute Benchmark Study and on the Council of Public Relations Firms Spending Study. Presents answers to five basic questions on how change has an impact on practitioners and the profession. The research register for this journal is available at http://www.mcbup.com/research_registers. The current issue and full text archive of this journal is available at http://www.emerald‐library.com/ft