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Volume 7, Issue 1
1 March 2002
Corporate Communications: An International Journal Cover Image for Volume 7, Issue 1
Research Article| March 01 2002

A profile of PR directors in British companies

Publisher: Emerald Publishing
Online ISSN: 1758-6046
Print ISSN: 1356-3289
© MCB UP Limited
2002
Corporate Communications: An International Journal (2002) 7 (1): 17–24.
https://doi.org/10.1108/13563280210416008

Examines the role of public relations (PR) officers in British companies and the use of corporate communications. States that the PR role covers a wide area and varies from company to company. Concludes, however, that the role of the PR officer directly impacts on the strategy of the company and its strategic communications.

Keywords: Corporate communications, Public relations, Roles, Organizational development
© MCB UP Limited
2002
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