In what way do Dutch newspapers report about large Dutch enterprises and to what extent are differences in media coverage caused by business‐related variables and/or media related variables? A content analysis of 2,354 articles from Dutch newspapers about 25 Dutch companies shows that companies differ in the way they are covered by newspapers. Both branch and number of employees have an effect on the volume of news. Publishing and transport companies show a higher volume than other branches. Also De Telegraaf, de Volkskrant and NRC Handelsblad show higher volumes than Algemeen Dagblad and Trouw. Stock value, change in share price and change in profit do not seem to have any effect on volume of news, although change in profit does have an effect on number of articles. A judgement score is also calculated for each article. Newspapers do not differ from each other in the way they cover companies. Only branch and change in profit show an effect on judgement score.
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1 June 2002
Research Article|
June 01 2002
A content newspaper analysis of Dutch industry
Marion A. van Lunenburg
Marion A. van Lunenburg
Marion A. van Lunenburg is a Communications Consultant based in Haarlem, The Netherlands.
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Publisher: Emerald Publishing
Online ISSN: 1758-6046
Print ISSN: 1356-3289
© MCB UP Limited
2002
Corporate Communications: An International Journal (2002) 7 (2): 126–135.
Citation
van Lunenburg MA (2002), "A content newspaper analysis of Dutch industry". Corporate Communications: An International Journal, Vol. 7 No. 2 pp. 126–135, doi: https://doi.org/10.1108/13563280210426197
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