Can principles from Sun Tzu’s Art of War be used to address the problems of consensus‐seeking organizations?

This is a wholly theoretical paper to explore the idea of implementing Sun Tzu’s Art of War to reduce the tendencies toward groupthink, which deals with the over‐cohesiveness of a group that causes defective decision‐making. The quality function deployment methodology was applied to measure the relationships between groupthink and the Art of War. The findings of this paper indicated that a possible weakness of the Art of War is that it is a powerful strategic planning instrument, but is not geared toward internal communicative problems.