Financial value and public relations

From a theoretical perspective, there is an emergent trend toward the planning of financial public relations strategies in order to add financial value to businesses. However, the benefits of strategising and planning cannot be fully realised unless they are supported by the entire range of corporate communications activities. In this paper, we explore the idea that to create financial value in business there should be a synergistic interaction among all public relations activities, here exemplified through an embryonic process model.