Keywords:  Customer orientation
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Journal Articles
Corporate Communications: An International Journal (2002) 7 (1): 62–76.
Published: 01 March 2002
... development is practised within specific industries and particularly its impact on instilling a service and customer orientation aimed at achieving external customer retention. Presents some of the findings of an exploratory study carried out in the UK retail bank sector with the aim of shedding light onto...

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