... indicated that GAI is elevating the strategic management role and responsibilities of senior communicators in organizations and with clients. Participants counseled senior management and teams about the impact of AI on work processes, organizational and client reputations, and business outcomes. They helped...

... innovations and advancements, artificial intelligence (AI) has made significant advancements across industries in recent years (Kietzmann and Pitt, 2019 ; Cheng and Jiang, 2021). This proliferation of AI has extended its reach to retail, where it has found increasing integration in the marketing process...

... of the Scottish independence movement, evaluating its effectiveness in social media environment. Design/methodology/approach Methodologically, it addresses the reliability and validity challenges associated with AI analyses, particularly the issue of AI hallucinations—instances where AI generates seemingly...

...Karolin Kelm; Michael Johann Purpose This study investigates the determinants of artificial intelligence (AI) acceptance in and AI-driven transformations of corporate communications. From a technology adoption perspective, the study explores the dual influence of individual and organizational...