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Keywords: Accounting
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Journal Articles
Accounting for public relations: exploring radical alternatives
Available to Purchase
Corporate Communications: An International Journal (2001) 6 (1): 12–17.
Published: 01 March 2001
... environment that is managed and controlled by accountants. The article explores current thinking in the way that financial value is ascribed to public relations activity and identifies key problems with the current limitations inherent in the current standard accounting practice. It goes on to examine...
