Keywords: Advertisements
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Journal Articles
Corporate Communications: An International Journal (2010) 15 (3): 235–248.
Published: 10 August 2010
...Francisca Farache; Keith J. Perks Purpose The purpose of this paper is to investigate how companies use corporate social responsibility (CSR) advertisements to legitimise their ethical positions and how CSR advertisements vary across countries. Design/methodology/approach The paper evaluates...

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