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Keywords: Affective commitment
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Journal Articles
Corporate Communications: An International Journal (2013) 18 (2): 264–279.
Published: 24 April 2013
... stakeholders. This study seeks to propose that, by enhancing employee awareness of the organisation's CSR activities (aimed at society, the government, customers, and employees), organisational communication can increase affective commitment. Design/methodology/approach Data were collected at a Dutch...
