...Luke Capizzo; Teresia Nzau; Damilola Oduolowu; Margaret Duffy; Lauren Brengarth Purpose The purpose of this paper is to provide rich, qualitative insights around internal communication in strategic communication agencies, addressing the evolutions in expectations and best practices for agency...

... to determine the characteristics that explain why companies in one such country, i.e. Portugal, published a CEO letter. Design/methodology/approach – The paper's holistic theoretical framework draws on elements of agency theory, institutional theory and signalling theory. To understand...