... recently developed constructionist approaches and co‐productive methods. © Emerald Group Publishing Limited 2006 Change management Storytelling Corporate communications Organizational culture Airlines Here is a letter addressed to all the employees of a Scandinavian Airline Systems...

... in the use of corporate gifts: marketing issues, practical considerations, and ethical and cultural concerns. In the second part, it presents a survey in the UK airline industry. Findings Corporate gifts are found to be used mainly as a means of enhancing corporate image and creating goodwill...