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Keywords: Ambassadorship
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Journal Articles
Corporate Communications: An International Journal (2019) 24 (4): 702–716.
Published: 20 September 2019
...Rickard Andersson Purpose To provide an employee perspective on ambassadorship in the context of corporate communication, the purpose of this paper is to explore how employees relate to and experience ambassadorship. Design/methodology/approach The study has a qualitative approach...
