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Keywords: Anti-colonization
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Journal Articles
Corporate Communications: An International Journal (2020) 25 (4): 623–638.
Published: 27 July 2020
.... Originality/value This study from an Asian nation demonstrates that PR was being practiced in the late 19th century outside the Western context, prior to the advent of the term. It is a rare example of PR being developed as a part of an anti-colonization strategy. This study employs a qualitative...
