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Keywords: Astroworld
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Journal Articles
Corporate Communications: An International Journal (2024) 29 (4): 516–532.
Published: 23 April 2024
...Margaret Anne Murray; April Marvin Purpose The Astroworld concert tragedy is used as an example of crisis (mis)management and the potential utility of the 4R model. Although the 4R model has been implemented in high-risk emergency management situations, it is useful in the PR field because of its...
