...) x 2 (CSR message frame: narrative/expositive) x 2 (CSR fit: high/low) between-subjects design. Findings The results confirmed that consumer attitudes and electronic Word-of-Mouth (eWOM) can be affected by CSR motives and CSR fit. Also, CSR skepticism and consumer trust both mediate...

..., namely, attitude, subjective norms and perceived behavioural control (PBC), and confirm their effect on students' intention to enrol on a university online programme. Design/methodology/approach A conclusive research analysis is followed, and a moderation analysis is conducted to test the hypotheses...

... responsibility, attitudes, and purchase intent. Design/methodology/approach For Study 1, a content analysis examined the types of information on for‐profit organizations' Facebook pages. Facebook pages were coded for organizational disclosure and information dissemination, corporate social responsibility...

...Prokopis K. Theodoridis; Antigone G. Kyrousi; Athina Y. Zotou; George G. Panigyrakis Purpose The purpose of this paper is to investigate the differences in male and female attitudes and establish a causal relationship between general (a priori) attitudes towards female stereotypical advertisements...

... to examine the effects of a visually primed pharmaceutical advertising disclosure on attitude toward responsible advertising practice, trust toward the advertisement and attitude toward the advertisement. Findings The results reveal that consumers form better attitudes toward responsible advertising...

... attitudes versus consideration of specific information about CSP affected intended behaviors toward fictitious organizations. Theories of attitude structure and attitude change form the theoretical basis for the paper. Findings In general, participants relied on summary attitudes toward stimulus...