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Climate change as fake news. Positive attribute framing as a tactic against corporate reputation damage from the evaluations of sceptical, right-wing audiences

Michal Chmiel, Sania Fatima, Ciara Ingold, Jana Reisten, Catalina Tejada
Journal: Corporate Communications: An International Journal
Corporate Communications: An International Journal (2025) 30 (2): 388–407.
https://doi.org/10.1108/CCIJ-12-2023-0190
Published: 26 September 2024
... of political preferences and climate change beliefs in predicting the preference for positive attribute framing among climate change sceptical audiences. It is argued that climate change sceptics are still in the process of deliberation about whether climate change is occurring. Research limitations...
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