... between promised and actual environmental engagement widens. Furthermore, the study finds that these effects are mediated by reduced attribution of intrinsic motivation and perceived authenticity, alongside increased attribution of extrinsic motivation and heightened skepticism toward the organization’s...

... in which the message is written (narrative vs informational). Furthermore, this study examines the role of perceived authenticity and its impact on an individual’s supportive intentions. Design/methodology/approach This study conducts a 2 (issue: abortion rights vs gun violence) × 2 (level of advocacy...

...Sarah Marschlich; Ellis Hurtado Purpose Accusations of greenwashing and corporate scandals have increased individuals’ skepticism of companies and their CSR claims. As a result, corporations seek to improve individuals’ perceptions of the credibility and authenticity of their CSR communication...

... endorsements (Fernández et al., 2022). Thus, it is imperative for companies to ensure that their communicative efforts connect with the anticipations of stakeholders. Organizations are tasked with fostering authenticity and credibility within their communications when addressing socio-political...

... identity (VBI) and VI] and two main themes (visual consistency and authenticity). The dominant assumptions underpinning consistency and authenticity are challenged by alternative understandings, which provide a platform for perceiving visual consistency and authenticity in new ways. Research limitations...

...Andrea Pérez Purpose The purpose of this paper is to provide an integrative theoretical framework that advances the underdeveloped stream of research that analyses how message authenticity influences the persuasiveness of corporate social responsibility (CSR) communication. Design/methodology...

... channels, and communication attributes of transparency and authenticity on employee engagement in China. Design/methodology/approach – A web survey was conducted with 407 employees randomly selected from a variety of medium-sized and large corporations in China. Findings – The study results...

... authenticity and nostalgia. Findings This paper explains why and how corporate heritage brands appeal to consumers. The authors suggest that brand heritage encourages the engagement of consumers with the history of the brand, or the engagement of consumers with history through the brand. The former...