...Roland K. Yeo; Mohamed A. Youssef Purpose The paper seeks to explore the factors that would make an impact on the corporate image of large commercial banks in Saudi Arabia through the perceptions of direct customers. It proposes an appropriate way of measuring corporate image in the Saudi banking...

...Mark Hughes This paper is based upon research focused upon the internal newspapers produced by Barclays, Lloyds, Midland and National Westminster Banks between 1990 and 1994. Discusses why internal newspapers should be analysed, how they can be analysed, and acknowledges the pitfalls of undertaking...

...Jeffrey Liew States that there are concerns within the banking industry that its image may be confused, which raises the question, by what criteria do the stakeholders perceive their banks and, consequently, how can banks establish programmes to develop their image? Concludes that Britons...