Keywords: Banks
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Journal Articles
Journal Articles
Journal Articles
Corporate Communications: An International Journal (2020) 25 (3): 413–428.
Published: 14 May 2020
... in the Middle East, online CSR disclosure remains limited while corporate websites are not used effectively as strategic tools. This study explores online CSR communication (CSRC) by banks in the dynamic, emerging economy of the United Arab Emirates. Design/methodology/approach The study uses an adaptation...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Corporate Communications: An International Journal (2002) 7 (2): 87–91.
Published: 01 June 2002
...Anne Daffey; Russell Abratt This study explores the concept and management of a corporate branding strategy in a large South African bank. The authors review the process that Absa Bank took in developing a corporate brand after merging four banks in their group into one new large one. Models...
Journal Articles
Corporate Communications: An International Journal (1996) 1 (3): 32–39.
Published: 01 March 1996
...Haydn Bennett Examines the impact of corporate disposal on the staff of TSB Bank Northern Ireland plc (TSBNI). Specifically, focuses on the major areas of concern for employees of TSBNI together with an assessment of how successful TSBNI management have been in allaying staff fears. Also looks...

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