...Abosede Ijabadeniyi; Jeevarathnam Parthasarathy Govender Purpose The purpose of this paper is to investigate the underlying corporate social responsibility (CSR) factors which trigger consumers’ scrutiny of corporate behavior in the purchasing experience. There is more focus on how the direct...

... in which the consistent or inconsistent behavior of a CEO was studied. Design/methodology/approach In this experiment the authors offered materials about an organization that has an extensive program on sustainability. In the consistent condition the authors presented a CEO who traded in his sports car...

...Eyun‐Jung Ki; Linda C. Hon Purpose This study was designed to test two models linking relationship perception, attitude, and behavior‐based involvement in a membership organization. This study helps fill a gap in the relationship management literature by exploring the hierarchy of effects among...