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Keywords: Behavioural control
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Journal Articles
Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes
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Corporate Communications: An International Journal (2018) 23 (3): 377–391.
Published: 18 May 2018
... practitioners’ intentions to perform M&E. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Attitude Measurement and evaluation Theory of planned behaviour Behavioural control Communication outcomes Perceived norms There are multiple further...
