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Keywords: Big data
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Journal Articles
Corporate Communications: An International Journal (2023) 28 (4): 618–637.
Published: 10 April 2023
...Francesca Conte; Alfonso Siano Purpose Previous research assumes that technologies 4.0, particularly big data, may be highly relevant for organizations to increase human resources (HR) communication strategies, but the research provides little or no evidence on whether and how these tools...
Journal Articles
Corporate Communications: An International Journal (2017) 22 (3): 258–272.
Published: 07 August 2017
...Christian Wiencierz; Ulrike Röttger Purpose The purpose of this paper is to illustrate the current state of research on the significance of big data in and for corporate communication and to introduce a framework which provides specific connecting points for future research. This is achieved...
