Keywords: Big data
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Journal Articles
Journal Articles
Corporate Communications: An International Journal (2017) 22 (3): 258–272.
Published: 07 August 2017
...Christian Wiencierz; Ulrike Röttger Purpose The purpose of this paper is to illustrate the current state of research on the significance of big data in and for corporate communication and to introduce a framework which provides specific connecting points for future research. This is achieved...

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