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Keywords: Boycotts
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Journal Articles
Conceptualizing the relationship between corporate social advocacy and political polarization
Available to Purchase
Corporate Communications: An International Journal (2023) 28 (6): 893–904.
Published: 26 May 2023
... on particular conditions – CSA will also lead to an increase in both boycotts and skepticism. Practical implications This study will contribute to scholars’, practitioners’ and consumers’ understanding of the causes and effects of CSA. The way in which political polarization is potentially causing CSA puts...
