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Keywords: Brands communication
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Journal Articles
Corporate Communications: An International Journal (2010) 15 (3): 263–280.
Published: 10 August 2010
... construct about an organization based on perceptions of stakeholders outside the organization. © Emerald Group Publishing Limited 2010 Corporate image Brands communication Perception Banking Saudi Arabia In this study, we did not focus on notions other than corporate image as both...
