Keywords: Brands communication
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Journal Articles
Corporate Communications: An International Journal (2010) 15 (3): 263–280.
Published: 10 August 2010
... communication practices is the very reason why market presence fails to endure the test of time. © Emerald Group Publishing Limited 2010 Corporate image Brands communication Perception Banking Saudi Arabia Reputation is still a precious commodity in banking. Although profitability may...

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