... Group Publishing Limited 2011 Publics Stakeholders Petrobras Public relations Energy company Corporate strategy Brazil In a world scenario where multiplicity and the instantaneousness of interactions prevail, the identification of individuals and groups with whom companies...

... CSR advertisements from Chevron and Banco Real published in the news/business magazines (The) Economist and Time in the UK as well as in Veja and Exame in Brazil, leaders in their categories. The advertisements were analysed using a set of semiotic concepts...

... Quantitative methods Information management Newspapers Brazil Theory indicates that an excellent corporate communication process should be based upon sound polls and marketing research (Grunig, 1992). Such a statement is correct, except that collecting, processing and analyzing information consumes...