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Keywords: Brazil
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Journal Articles
Petrobras' study of publics: a step towards achieving the company's strategic vision for 2020
Available to Purchase
Corporate Communications: An International Journal (2011) 16 (3): 192–203.
Published: 09 August 2011
... of this initiative. © Emerald Group Publishing Limited 2011 Publics Stakeholders Petrobras Public relations Energy company Corporate strategy Brazil The importance attributed by Petrobras to relationships was raised to the highest strategic level in October 2007 with the company's...
Journal Articles
CSR advertisements: a legitimacy tool?
Available to Purchase
Corporate Communications: An International Journal (2010) 15 (3): 235–248.
Published: 10 August 2010
... CSR advertisements from Chevron and Banco Real published in the news/business magazines (The) Economist and Time in the UK as well as in Veja and Exame in Brazil, leaders in their categories. The advertisements were analysed using a set of semiotic concepts...
Journal Articles
Card sort technique as a qualitative substitute for quantitative exploratory factor analysis
Available to Purchase
Corporate Communications: An International Journal (2006) 11 (3): 288–302.
Published: 01 July 2006
... Newspapers Brazil As decision process becomes more complex, managers are using more sophisticated research techniques in order to be sure they are choosing the best strategic alternative – the one that brings higher value possibilities and incurs in less risk. Predictive statistical models are useful...
