Keywords: Brazil
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Journal Articles
Journal Articles
Corporate Communications: An International Journal (2010) 15 (3): 235–248.
Published: 10 August 2010
... CSR advertisements from Chevron and Banco Real published in the news/business magazines (The) Economist and Time in the UK as well as in Veja and Exame in Brazil, leaders in their categories. The advertisements were analysed using a set of semiotic concepts...
Journal Articles
Corporate Communications: An International Journal (2006) 11 (3): 288–302.
Published: 01 July 2006
... Newspapers Brazil As decision process becomes more complex, managers are using more sophisticated research techniques in order to be sure they are choosing the best strategic alternative – the one that brings higher value possibilities and incurs in less risk. Predictive statistical models are useful...

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