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Keywords: British Petroleum
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Journal Articles
The influence of green advertising during a corporate disaster
Available to Purchase
Corporate Communications: An International Journal (2015) 20 (3): 256–275.
Published: 03 August 2015
...Charles D. Bodkin; Louis H. Amato; Christie H. Amato Purpose – The purpose of this paper is to explore influences of green advertising and social activism during one of the worst adverse public relations episodes in history: the British Petroleum (BP) Deep Water Horizon oil spill. Design...
