Keywords: Business‐to‐business marketing
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Corporate Communications: An International Journal (2007) 12 (4): 394–413.
Published: 16 October 2007
... studies within these same creative industry sectors. The investigation and reflections may act as a useful starting‐point for further research into the formation and management of a creative brand. © Emerald Group Publishing Limited 2007 Corporate image Business‐to‐business marketing...

or Create an Account

Close subscription notice
Close access options