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Keywords: Business‐to‐business marketing
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Journal Articles
Corporate Communications: An International Journal (2007) 12 (4): 394–413.
Published: 16 October 2007
... studies within these same creative industry sectors. The investigation and reflections may act as a useful starting‐point for further research into the formation and management of a creative brand. © Emerald Group Publishing Limited 2007 Corporate image Business‐to‐business marketing...
