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Keywords: Business development
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Journal Articles
Corporate Communications: An International Journal (2004) 9 (4): 294–301.
Published: 01 December 2004
... business development. The article is structured as follows. In the first section we provide a context for the subsequent analysis. Next we explore a variety of theoretical benefits of PR to firms, mostly from a transactions cost perspective. We go on to describe our methodology and then our results. We...
Journal Articles
Corporate Communications: An International Journal (2002) 7 (4): 269–276.
Published: 01 December 2002
..., with a purpose to influence stakeholders. © MCB UP Limited 2002 Corporate image Perception Business development Speaking of corporate image, we may need, first of all, to clarify the term “image,” which appears to have been, surprisingly enough, short of consistency in definition among...
Journal Articles
Corporate Communications: An International Journal (1997) 2 (4): 130–137.
Published: 01 April 1997
.... The focus of this research is elsewhere but assumes that the interconnection is well understood. © MCB UP Limited 1997 Business development Communications Ethics New Zealand Singapore USA Ethics and business communication: a cross-cultural study of CEO potential B.C. Ghosh Sam Fullerton...
