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Keywords: CEO Statements
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Journal Articles
Multisemiotic interaction: the CEO and stakeholders in Malaysian CEO Statements
Available to Purchase
Corporate Communications: An International Journal (2018) 23 (3): 392–404.
Published: 27 June 2018
...Kumaran Rajandran Purpose The purpose of this paper is to explore how Malaysian CEO Statements employ language and image to convey interaction between the CEO and stakeholders. Design/methodology/approach The paper examines an archive of 32 Malaysian CEO Statements. The archive is analyzed...
Journal Articles
The representation of CSR in Malaysian CEO statements: a critical discourse analysis
Available to Purchase
Corporate Communications: An International Journal (2014) 19 (3): 303–317.
Published: 29 July 2014
...Kumaran Rajandran; Fauziah Taib Purpose – The purpose of this paper is to examine how Malaysian CEO Statements represent corporate social responsibility (CSR). Design/methodology/approach – A corpus of 27 CEO Statements was analyzed using Fairclough's three-dimensional critical discourse...
