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Keywords: CEO communication
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Journal Articles
How do CEOs communicate on Twitter? A comparative study between Fortune 200 companies and top startup companies
Available to Purchase
Corporate Communications: An International Journal (2019) 24 (3): 532–552.
Published: 17 July 2019
...Cen April Yue; Patrick Thelen; Katy Robinson; Linjuan Rita Men Purpose The purpose of this paper is to compare Fortune 200 and top startup chief executive officers’ (CEOs) communication strategies on Twitter and the effectiveness of these strategies in influencing public engagement. Specifically...
Journal Articles
CEO communication: engagement, longevity and founder centrality: An exploratory study in Italy
Available to Purchase
Corporate Communications: An International Journal (2017) 22 (3): 273–291.
Published: 07 August 2017
... explores how founder centrality is linked to the objectives of CEO communication and the CEOs’ use of personal social media. Design/methodology/approach The paper brings together the relevant literature from different disciplines, related to leadership communication, CEO longevity and founder...
