... 2025 Emerald Publishing Limited Licensed re-use rights only Artificial intelligence CommTech Digitalization Sociotechnical systems Communication departments Skills Tasks Technology Roles Processes Structures Semi-structured interviews Digitalization disrupts business (Caputo...

... COMMtech Labor dynamics Professional dynamics Empathetic leadership Salaries Labor flexibility has emerged as a fundamental aspect of the current dynamics in the PR industry, especially in the post-pandemic context. With the rise of remote and flexible work, many communication departments...

...Jana Brockhaus; Alexander Buhmann; Ansgar Zerfass Purpose This article studies the digitalization of corporate communications and the emergence of communication technology (CommTech). The authors show communicators' expectations regarding digitalization, gauge the current level of digitalization...