... purposes), subject to full attribution to the original publication and authors. The full terms of this license may be seen at Link to the terms of the CC BY 4.0 licence. Stakeholder engagement Social media Communication constitutes organisation Qualitative analysis CSR communication Climate...

...Yeonsoo Kim; Yucong Ma; Setareh Alavi Purpose Drawing on narrative transportation and attribution theories, this study examines the strategic use of narrative in Corporate Social Responsibility (CSR) communication on social media. We tested the interactive effects of message style (narrative vs...

... frames in CSR communication, explaining why similar CSR messages succeed or fail across brands. Design/methodology/approach A cross-sectional online survey (N = 271 Czech consumers) asked respondents to evaluate a familiar global brand (McDonald’s, IKEA and The North Face). Validated scales...

...Liang (Lindsay) Ma Purpose Although narratives are an effective tool in areas such as health communication and public speaking, it is unclear whether narratives are more effective than traditional expositive messages in corporate social responsibility (CSR) communication. This paper examined...

... can be contacted at: bernadette.hofer-bonfim@wu.ac.at 31 03 2025 25 08 2025 26 08 2025 Sustainability communication CSR communication Diversity Reporting Social responsibility Corpus-assisted discourse analysis Visual analysis As of March 8, 2025, there has been...

..., with very few negative responses from stakeholders. Many responses were supportive, and the critical responses did not contain accusations of greenwashing. Practical implications Environmental CSR communications are strategically important to companies operating in carbon-intensive industries...

...Sarah Marschlich; Ellis Hurtado Purpose Accusations of greenwashing and corporate scandals have increased individuals’ skepticism of companies and their CSR claims. As a result, corporations seek to improve individuals’ perceptions of the credibility and authenticity of their CSR communication...

...Michal Chmiel; Sania Fatima; Ciara Ingold; Jana Reisten; Catalina Tejada Purpose The paper aims to examine whether CSR communication about a company’s support for climate change created using different content framing categories (positive vs negative) can lead climate change-sceptical audiences...

...Shing-Wan Chang; Gabriel Alexander Dos Santos Berwanger Purpose Drawing upon the service-dominant logic (S-D logic) and elaboration likelihood model (ELM), this paper provides an integrative model to investigate how argument quality and source credibility of CSR communication affects customer...

...Hyun Ju Jeong; Deborah S. Chung Purpose Corporate social responsibility (CSR) communication covered by the news media is considered as more credible and effective in shaping public perceptions toward corporations than CSR shared by corporations themselves. This is particularly true when CSR...

... to more positive (a) consumer attitudes and (b) eWOM intentions than a communicated firm-serving CSR motive when communicating corporate-NGO partnerships. The next CSR communication tactic is CSR message frame. A distinction is made between an expositive and narrative CSR message frame. Expositive...

...Philipp Schröder Purpose This study aims to explore how banks practice corporate social responsibility (CSR) communication on two popular social media sites (SMSs), Facebook and Twitter. Furthermore, this study examines CSR communication strategies on SMSs, including the levels of communication...

... in the Middle East, online CSR disclosure remains limited while corporate websites are not used effectively as strategic tools. This study explores online CSR communication (CSRC) by banks in the dynamic, emerging economy of the United Arab Emirates. Design/methodology/approach The study uses an adaptation...

...Franzisca Weder; Sabine Einwiller; Tobias Eberwein Purpose This editorial is an introduction to the special issue on CSR communication related to the 4th CSR Communication Conference, held in Vienna (Austria) in September 2017. The purpose of this paper is to critically reflect on the state...

... conducted to date; likewise, the energy sector, whose motives has been often subject to public questioning, has received little attention in CSR communication research to date. Hence, ambiguities were presumed to exist. Originality/value The present study examines the relevance and framing of CSR...

... The study is the first to apply gamification to the context of corporate and in particular CSR communication. It is furthermore one of the first studies that actually research the effects of gamification empirically, and in controlled experimental conditions. Christian Fieseler can be contacted...

... 15 08 2016 21 02 2017 22 02 2017 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Disclosure Interaction CSR communication Semiotics CEO Statements The definition for “corporate social responsibility” (CSR) remains...

... corporate identity. This study also adds to the literature on identity management and CSR communication in the luxury industry, a sector that exceeded €1 trillion in retail sales in 2016. Company-related associations are built upon stakeholders’ knowledge about two basic dimensions of a company: its...

... to the current situation caught between the management and societal perspectives. Design/methodology/approach Building upon recent constitutive models of CSR communication, this conceptual paper explores the potentials and implications of re-conceptualizing shared value creation as an alternative approach...

...Lisa Koep Purpose The purpose of this paper is to investigate industry expert discourses on aspirational corporate social responsibility (CSR) communication. Analysing CSR managers’ and communication consultants’ talk about aspirational talk as constitutive of aspirational CSR communication...