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Keywords: CSR outcomes
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Journal Articles
Corporate Communications: An International Journal (2019) 24 (3): 471–498.
Published: 01 May 2019
... effects, despite the general consensus that such initiatives generate positive outcomes. This study offers an alternative and more relevant perspective to conceptualize the complexity of anticipating CSR outcomes. Yeonsoo Kim can be contacted at: kim28yx@jmu.edu 09 05 2018 29 07 2018 07...
