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1-4 of 4
Keywords: Case study
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Journal Articles
Corporate social innovation communication and institutionalisation: a cement multinational’s sustainability journey
Available to Purchase
Corporate Communications: An International Journal (2025) 30 (2): 408–426.
Published: 21 January 2025
.... By applying the RICSI to strategic communication research, this case study highlights the crucial role of alignment, clarity of intent, stakeholder engagement and organisational culture in implementing CSI. This underscores the importance of strategic communication in this area. Sonia Pedro Sebastiao...
Journal Articles
A cultural-economic examination of public relations measurement in the 1920s and its implications for contemporary practice
Available to Purchase
Corporate Communications: An International Journal (2020) 25 (4): 669–685.
Published: 22 July 2020
... to take a deeper look at the moment of consumption and all the variables that go into meaning making. Originality/value Most of the field's historical case studies focus on the production of communication messages and materials, while this paper examines those facets as well as audience consumption...
Journal Articles
Corporate Communications: An International Journal (2020) 25 (3): 515–532.
Published: 04 July 2020
... use of an action research approach using a qualitative single case study to investigate communication barriers and pitfalls in business transition. Findings Through action research, interventions were taken in the underlying case, which increased the consciousness, as well as the personal...
Journal Articles
“Walking the environmental responsibility talk” in the automobile industry: An ethics case study of the Volkswagen environmental scandal
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Corporate Communications: An International Journal (2018) 23 (4): 528–543.
Published: 07 September 2018
... is the corresponding author and can be contacted at: c.valentini@mgmt.au.dk 12 04 2018 10 07 2018 12 07 2018 © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Case study Ethics Corporate social responsibility Automobile industry Corporate...
