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Keywords: Chatbots
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Journal Articles
Corporate Communications: An International Journal (2025) 30 (5): 888–914.
Published: 07 August 2025
..., such as VIs in marketing, chatbots in commerce and complaint management, research examining how they are perceived in comparison to humans has expanded. It identifies three key areas where VI and human influencer (HI) converge: (1) Unique public personas: Akin to HIs, VIs craft and maintain complex individual...
