...Tahira Javed; Ali B. Mahmoud; Jun Yang; Xu Zhao Purpose This study aims to investigate the ecological awareness of Chinese consumers towards fast fashion and examine the effect of social sustainability claims on green brand image and purchase intentions in China, considering China’s unique...

...Michael B. Goodman; Doreen D. Wu Purpose This paper aims to present the issue of glocalization in transnational advertising and to investigate various patterns of global‐local fusion in the discursive construction of automobile advertisements in People's Republic of China. Design/methodology...

...Michael B. Goodman; Miranda Y.P. Lee; Daniel W.C. So Purpose This paper aims to identify between polity similarities and differences of “brand‐personality traits” projected by corporate‐slogans of corporations operating in Greater China (CGCs) to see if Greater China is a cultural unit...

... variations of web sites for viewers in Greater China. Design/methodology/approach Two comparisons were made: among the home and subsidiary web sites of the same corporation, McDonald's ( www.mcdonalds.com ), and across web sites of five corporations within the aviation industry. Findings Corporate...

... and practice of global corporate public relations. © Emerald Group Publishing Limited 2006 Public relations Globalization Worldwide web China Global public relations is an important aspect of corporate public relations today. Companies from different countries are conducting business...

...Ying Fan; Nico Pfitzenmaier Promotional events or event marketing is currently at the infant stage in China, but holds great potential for the future. This is concluded from an Internet‐based survey. The respondents believe that event promotion provides international companies with a viable...

... understanding of the purpose of advertising, especially as China has undergone rapid economic changes cultural changes seem inevitable. It is therefore most important to most advertisers and marketers to have an understanding how consumers perceive their advertising and the effects of advertising on consumers...