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Keywords: Cognition
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Journal Articles
Corporate Communications: An International Journal (2003) 8 (2): 97–113.
Published: 01 June 2003
...Laura M. Arpan; Arthur A. Raney; Suzanne Zivnuska This study employed a cognitive psychological approach to examining a little studied phenomenon – university image – among two groups of evaluators. The study found that different groups used different criteria when rating ten major US universities...

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