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Keywords: Cognitive attitude
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Journal Articles
Social media battle beyond viral feminism: the cognitive and affective attitude divide toward #MeToo in tourism workplaces
Available to Purchase
Corporate Communications: An International Journal 1–19.
Published: 01 June 2026
...-SEM), data were collected via an anonymous online questionnaire completed by employees in the tourism and hospitality sector. Findings Findings reveal that social media use significantly enhances cognitive attitudes, fostering comprehension, awareness, and acceptance of the movement's aims, while...
