Keywords: Color
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Journal Articles
Corporate Communications: An International Journal (2015) 20 (3): 233–255.
Published: 03 August 2015
...George G. Panigyrakis; Antigone G. Kyrousi Purpose – The purpose of this paper is to review the literature published since 1985 regarding color effects in advertising and at setting an agenda for future research. Design/methodology/approach – Recent publications (1985-2012) regarding...

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