...R. Deepa; Rupashree Baral Purpose The study attempts to extend the current scholarship in the field of employer branding. Integrated communication is about consistent communication that is synergistic through multiple communication channels. Employer branding activities that involve multiple...

... strategy. In terms of the communication channels, the study found that organisations mainly utilise controlled channels for CSR communication. Originality/value The literature reviewed and the findings of this study reveal a gap between the theory and practice of CSR communication. This drives the need...

... implications are discussed. Originality/value – This study was among the first empirical attempts to examine the impact of corporate communication channels on employee engagement in China. It also contributes to the growing literature on corporate transparency and authenticity, two of the major...