Keywords: Communication outcomes
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Journal Articles

A decade of progress? Extending the theory of planned behavior to study measurement and evaluation practices in corporate communication (2016–2025)

Emma Tolderlund Vegel, Alexander Buhmann, Jens Seiffert-Brockmann
Journal: Corporate Communications: An International Journal
Corporate Communications: An International Journal 1–18.
https://doi.org/10.1108/CCIJ-02-2026-0067
Published: 31 July 2026
... behavior. Alexander Buhmann can be contacted at: alexander.buhmann@bi.no 25 02 2026 30 06 2026 06 07 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Measurement and evaluation Communication outcomes Structural equation...
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Journal Articles

Applying Ajzen’s theory of planned behavior to predict practitioners’ intentions to measure and evaluate communication outcomes

Alexander Buhmann, Peggy Simcic Brønn
Journal: Corporate Communications: An International Journal
Corporate Communications: An International Journal (2018) 23 (3): 377–391.
https://doi.org/10.1108/CCIJ-11-2017-0107
Published: 18 May 2018
... practitioners’ intentions to perform M&E. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Attitude Measurement and evaluation Theory of planned behaviour Behavioural control Communication outcomes Perceived norms There are multiple further...
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