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Keywords: Communication roles
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Journal Articles
Corporate Communications: An International Journal (2014) 19 (2): 128–146.
Published: 01 April 2014
... communication roles, a developed managerial role, being closer to core operations, and legitimacy. Originality/value – The absence of a strategic crisis management thinking and discourse in organisations delimits communication professionals to a technical role rather than a managerial and strategic role...
