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Keywords: Communicative behaviours
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Journal Articles
Corporate Communications: An International Journal (2012) 17 (4): 483–497.
Published: 05 October 2012
... with a major challenge: to identify the changes needed to revive the company. The Ferrari change process built the foundations for a new and lasting phase of success for the company in both the sporting sector and the market. Change management Strategic communication Communicative behaviours...
